Land-Wheelwright Laboratories signs a contract with Eastman Kodak Company for polarizing filters for cameras and with American Optical Company for polarizing lenses for sunglasses.
1936Howard G. Rogers leaves Harvard College to join Land-Wheelwright Laboratories and eventually becomes Director of Research at Polaroid.
1937The Polaroid Corporation is founded.
Clarence Kennedy, professor of art history at Smith College, fellow at Harvard, and consultant for Land-Wheelwright Laboratories, suggests the name Polaroid.
Polaroid net sales: $141,935. Net profit: $8,677.
Polaroid net sales: $16,752,465. Net profit: $449,424.
Polaroid establishes project SX-70 to develop a one-step photography system.
Meroë Marston Morse, a Smith College graduate, works as a lab assistant and later as manager of the black-and-white research lab.
1947Land demonstrates instant photography at a meeting of the Optical Society of America in New York City on February 21.
Polaroid net sales: $1,503,608.
Net loss: $954,410.
1948Commercial release of the Polaroid Land Camera, Model 95 takes place on November 26 at Jordan Marsh department store in Boston.
1949Photographer Ansel Adams becomes an artistic and technical consultant to Polaroid.
Polaroid introduces Type 41 black-and-white film.
4,400 dealers throughout the U.S. sell Polaroid cameras and film products.