Baker Library | Bloomberg Center

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HBS Working Knowledge


    The Promotion That Makes You Feel Bad

  • Receiving an unexpected professional status bump doesn't always feel good, especially if it wasn't really earned. Companies need to be aware of potential problems with unearned status gain, and be ready with solutions, says Tsedal Neeley.

    Name Your Price. Really.

  • Is it worthwhile for retailers to experiment with "pay what you want" pricing? Shelle Santana unmasks the surprising logic behind how much customers will pay, and when. One finding: sellers can dramatically change what some buyers are willing to pay.




Baker Library | Bloomberg Center, Harvard Business School, Soldiers Field, Boston, MA 02163, 617-495-6040