The Analytics team, led by Karen Golden​, can work with you to establish or refine the tracking, analysis and reporting of user behaviors on your website or other digital initiative.

Metadata Management

The Metadata team, led by Erin Wise, can work with you to create or improve the metadata for your information product (ex: website, database, newsletters).

Semantic Search Management

The Semantic Search team, led by Carol Ellerbeck, works to continually improve the search experience on the Baker Library website by analyzing search statistics; identifying, reviewing and developing vocabularies and entities; managing search pipelines, and more.

Taxonomy Development

The taxonomy team, led by Donna Popky, can work with you to research, define, create, and integrate topics, industry and location for the content on your HBS websites, in your research, or in any information product.