HBS Course: Managing Service Operations: Research resources for new service design
Where can I begin my research for the new service design exercise?
The following are highly selected resources for MSO New Service Design exercise.
Company / Competitors
Capital IQ
Strong for public and private companies' financials, capital transactions, ownership, etc. Provides sophisticated retrieval . Can be useful for benchmarking competitors. For a multimedia learning module on Capital IQ check out our Learn with Baker Library Capital IQ Introduction.
PitchBook
Best for mapping startups, private companies, investors, funding rounds, acquisitions, and industry peers. Can be useful for assess a service firm's growth trajectory, ownership, competitive landscape, and strategic partnerships, for example.
LSEG Workspace
Strong for industry and company equity research reports as well as market data, company profiles, and related news. For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction.
Industry / Market Analysis
AlphaSense
It is strong for market intelligence, with millions of documents including earnings reports, expert calls, financial models, and market analysis. Its coverage can help inform service-design choices with relevant industry evidence.
IBISWorld
Provides industry reports for the US, UK, Australia, Canada, and selected U.S. states. Reports include analyzing drivers, risks, segments, competitors, and performance. Industry Wizard is useful for narrow industries by growth, risk, competition, and operating conditions.
Technavio
Reports on a variety of global industries including technology, healthcare, retail, energy, aerospace, consumer goods and automotive.
See also LSEG Workspace (listed above) for industry analyst reports.
Service Models / Business Strategy
ABI/ProQuest
Articles from major newspapers, academic management and general industry/business journals. Covers all business and management topics including service models and strategies.
Business Source Complete
Strong for finding full-text Harvard Business Review articles as well as academic articles of all disciplines of business, company and industry reports.
News / Latest Development
Bloomberg.com
Provides business and market analysis from Businessweek and Bloomberg News.
Business Insider
Provides proprietary news on companies, largely in the tech and finance space. Note: Follow the instruction on the page to set up individual account.
Factiva
Good source for company and industry news.
Notes: Baker Library has much more resources on company and industry/market analysis, as well as topics in areas of consumer behavior and business/management. Contact infoservices@hbs.edu and ask for project specific research support.
Still need help?
Our expert librarians are here to help you find what you’re looking for.

