Case Method 100 Years

From the publication of the first case in 1921 to teaching the case method online during the 2020 pandemic, we’re marking the centennial of the case method in 2021 with these milestones, while looking forward to continued innovation, expansion, and inclusion.

1921

Video duration:7:10

Putting yourself in the shoes of the case protagonist and working to determine what should be done is like a good detective story. Professor Jan Rivkin explores General Shoe Company, the first Harvard Business School case study, how the case method came to be at the School, and why it’s still relevant nearly a century later.

The First Case: General Shoe Company

The first standalone case, “General Shoe Company,” by Clinton P. Biddle is published by the Bureau of Business Research.

May 10,1922

The Case System Named

Faculty vote that the School’s plan of instruction should be called the case system.

1922

Universities Adopt HBS Casebooks

One or more of the first five HBS casebooks have been adopted at 93 universities, signaling increasing popularity of discussion-based teaching in business education.

1922

Case Research Funded at General Electric

General Electric pays for HBS to research cases at GE, demonstrating the connection between the School and industry.

1923

Case Method Catches On

Two-thirds of the School’s courses are now taught by the case method.

1925

Wallace Brett Donham and Donald K. David reviewing a document, Harvard Business School, 1925.

Business Schools Debate Use of the Case Method

Members at the American Collegiate Schools of Business (ACSB), now the Association to Advance Collegiate Schools of Business (AACSB) convention debate use of the case method, now in use by 217 schools in U.S. Future HBS Dean, Professor Donald K. David, speaks in favor of it.

1937

Radcliffe College students seated near a fireplace, Putnam House, 1937.

Teaching by the Case Method at Radcliffe

HBS assists Radcliffe College with the new “Training Course in Personnel Administration” using the case method for teaching.

1939

Harvard Business School staff members stacking printed case studies. 1939 milestone of 15,000 cases.

15K Cases Produced in 18 Years

In the 18 years since the case method’s inception, nearly 15,000 cases have been produced.

1941

HBS students in uniform on Baker lawn during WWII, circa 1941.

Case Method Flexibility Allows for Transition to Wartime Curriculum

As the US enters WWII, the MBA Program is paused and the transition to Wartime Schools begins with the creation of the Navy Support School. Dean Donham writes that the flexibility of the case method has allowed the "successful conversion of our curriculum to war conditions."

1943

HBS students in military uniforms training outdoors in formation, 1943 wartime setting.

600 Cases Written for Military

Faculty writes 600 cases for classroom instruction of military personnel

1946
to 1947

A locomotive train, circa 1946.

Industrial Films Introduced in the Classroom

HBS introduces the use of industrial films into case teaching.

1951

Task Force Created for Case Writers

The Central Task Force for training case writers is created.

1953

Office of Case Development Established

The Office of Case Development is established to assume responsibility for all case research activities at HBS. A Case Development Policy Committee of the Faculty, and a Director of Case Development, are appointed.

June 11,1953

Aldrich Hall at HBS at dedication on June 11, 1953.

Aldrich Hall Dedicated

The School’s new classroom building, Aldrich, is dedicated. Classrooms are specifically designed for teaching by the case method.

1954

Staff from the Summer Case Writing Program standing outside, circa 1954.

Summer Case Writing Programs Begins

With Ford Foundation funding, HBS begins to conduct the Summer Case Writing Program, which encourages professors from other universities and colleges to learn more about the case method and to contribute information about their own cases.

1954

The Case Method Goes Global

With Ford Foundation funding, HBS enters into its first formal overseas relationship with the Institute of Business Administration at the University of Istanbul, Turkey.

1955

Stacks of printed cases, no date.

Number of Cases and Collections in Print Grows

There are now 21 case collections in print as well as 50,000 individual cases.

1956

Annual Goal Set for Case Writing

School sets target of having one-third of faculty engaged in case development or project research each year.

1957

Groundbreaking Case Series on Swiss Watch Industry

While teaching at IMEDE, Kenneth Andrews conducts research into secretive Swiss watch industry and then writes about it in a groundbreaking case series.

1957

Video duration:7:52

The HBS Division of Audio-Visual Education starts to produce "filmed cases" in 1957.

Cases Jump from Paper to Screen

Division of Audio-Visual Education starts to produce "filmed cases".

1957

Portion of a page describing the Intercollegiate Case Clearing House, circa 1957.

Intercollegiate Clearing House for the Distribution of Cases Developed

Ford Foundation gives $120,000 to help support development of an Intercollegiate Clearing House for the distribution of cases, through which cases developed at HBS and other schools were cleared for use in any school.

1957

Harvey Bishop, the first director of case distribution, circa 1957.

First Directory of Cases Published with 32 Business Schools

The first director of case distribution, Harvey Bishop, coordinates case distribution across multiple schools of business, and the first directory of cases is published, including 32 schools.

1958

International Teachers Program students in the classroom, circa 1958.

Learning to Teach by the Case Method

International Teachers Program begins, enrolling teachers from around the globe to learn teaching by the case method.

1959

Intercollegiate Case Bibliography Volume IV Published

Volume IV of the Intercollegiate Case Bibliography published. It contained 710 cases from 63 institutions and a supplement of 242 cases in languages other than English.

1960
to 1961

Experimenting with Case Discussion Simulator

School experiments with the Individual Case Discussion Simulator (INCADIS) to determine whether the case method could be adapted for use with individuals who could not travel to campus.

1962
to 1963

Stimulating Global Case Development

The Division of International Activities established. One goal is to “stimulate the collection of case materials and project research in various parts of the world.”

1963

Case Clearing House Sells Enough to Break Even

Intercollegiate Case Clearing House sells $107,000 worth of mimeographed cases, approaching break-even point.

1963

Two individuals sitting in a darkened room, one at a desk, one on a bench. Both are facing a lightened room with glass windows that holds many computers, circa 1963.

Dynamic Case Series Introduced

First-year students participate in first run of the "Business Game," a dynamic case series created by Professor James McKenney.

1964

Two men talking over a an IBM 1401 computer, circa 1964.

Case Method Enters Digital Era

The first computer at HBS, an IBM 1401, is installed on campus. Part of the computer’s purpose is supporting “business games,” a new facet of case teaching.

1964
to 1965

Ford Foundation Grant Supports Case Materials in Developing Countries

HBS receives a grant of $170,000 from the Ford Foundation to support the preparation of a series of bibliographies of cases and other teaching materials for use in developing countries overseas.

1965

First Use of “Tele-Case Discussions”

“Tele-Case Discussions” concept was used successfully for the first time to present a series of eight seminars on “Personnel Appraisal.” These seminars were part of the Alumni Association’s continuing education program.

1965
to 1966

HBS case author Ruth Cummings Hetherston, circa 1965.

Prolific Case Author Ruth Hetherston Retires

Ruth Cummings Hetherston, Associate in Research, retired after 37 years at HBS. She began her career at HBS as a grader becoming one of the School’s most prolific developers of cases and teaching materials.

1967

Ford Foundation Supports Case Method Teachers

The International Teachers Program receives $1.2 million from the Ford Foundation to support training of case method teachers.

1968

The founders of the African-American Student Union on the steps of Baker Library, 1968.

AASU Founded with Call for More Black Case Protagonists

African-American Student Union is founded with one of its goals to increase the number of cases featuring Black businesspeople.

1968

C. Roland Christensen teaching, circa 1968.

Doctoral Students Introduced to Case Method Teaching

C. Roland Christensen initiates a series of annual seminars for doctoral students on case method teaching.

1978

Cases Grouped in Course Modules

Groups of related cases with a teaching guide called course modules are introduced to help structure segments of courses.

1980

Two students, one male, one female, working at a computer, circa 1980.

Using Personal Computers to Analyze Case Materials

Two 1st-year sections participate in experiment with the use of personal computers to analyze case materials.

1981

Case Publishing Shifts to Computer Fulfillment

The internal case-publishing enterprise, which in 1980-1981 shipped 100 million pages to 6,000 customers around the world, but lost money, shifts to computer-based fulfillment.

1982

Cover of Teaching and the Case Method book, circa 1982.

Teaching by the Case Method Published

Teaching by the Case Method by C. Roland Christensen is published.

1984

Christensen Named University Professor

C. Roland Christensen is named a University Professor, Harvard's highest academic honor, in recognition of his work promoting the case method throughout Harvard.

1991

Work Begins to Put 7K Active Cases Online

HBS and Xerox begin multi-year effort, headed by Director of Cases Judy Uhl, to put the School's 7,000 active cases online.

1993

Harvard Business Publishing logo, circa 1993.

Harvard Business School Publishing Created

HBS Publishing is created as wholly-owned subsidiary of Harvard University.

1995

First Multi-media Case on Pacific Dunlop

First multimedia case, on Beijing-based sock manufacturer Pacific Dunlop, released, featuring video of the case protagonist and interactive exhibits.

1995

Educational Technology Group Founded

Educational Technology Group founded to facilitate production of additional multi-media cases.

1997

California Research Center Established

California Research Center established to support faculty research and writing on West Coast companies.

1997

Portion of the front page of Harvard Business School case Novartis: Being a Global Leader, 1998.

Executive Education Establishes Research & Development Group

This first group of so-called “pooled” case writers supported faculty teaching and innovation, including in the then-nascent custom programs and for early experiments with online learning, such as the “distance learning modules” in the Program for Global Leadership. Novartis was one of the first big custom programs, and the “Novartis: Being a Global Leader” case was the first by Dean Srikant Datar.

1998

Making a Case for Women

Early attempts to diversify case protagonists received a lot of press. A special fund was created by Marjorie Alfus, a retired Kmart executive; the Committee of 200 (C200), a national organization of women business executives; and HBS to encourage women to pursue high-level careers in management and to identify women who are key decision-makers and asking them to serve as subjects in HBS case studies.

1999

Research & Development Focuses on International Cases

The Research & Development Group becomes the Global Research Group, extending its case writing support to the faculty across all academic programs, focusing on international cases.

2004

Christensen Center Founded

The C. Roland Christensen Center for Teaching and Learning founded to promote and support case method teaching and participant-centered learning for HBS faculty and instructors at institutions around the world.

2008

People walking outside Baker Library, 2008. A color banner celebrating Harvard Business School's 100th anniversary is seen on a lamppost.

HBS Turns 100 and Looks to the Future of the Case Method

As part of the School's centennial celebration, six cases developed to spur discussion on future of management education.

2010

Students in a classroom in the Harvard Center Shanghai, 2010.

Shanghai Center Opens

Harvard Center Shanghai (HSC) opens a 90 seat HBS classroom for case method teaching; the space features equipment for simultaneous translation to allow instruction in English for Chinese-speaking participants.

2013

Black-and-white Harvard Business School online logo, circa 2013.

HBS Online Introduced

HBX (now HBS Online) founded with goal of replicating dynamic, participant-centered learning experience of in-person HBS classrooms.

2013

Global Research Group Becomes Case Research & Writing Group (CRG)

In August 2013, with the overseas offices firmly established, the Global Research Group adopts the new name of Case Research & Writing Group (CRG). Its mission remains to support faculty by providing high quality, high value, efficient, and innovative case research, development, and writing. The CRG has worked with over 240 faculty members on 2,600 projects across all academic units at the School.

2015

Two people seated with microphones taping a Cold Call Podcast episode, circa 2015.

Cold Call Podcast Launched

Cold Call podcast created, each episode features a case and an interview with the faculty author.

2019

Collection of Cases Featuring Women Developed

Cases with Female Protagonists collection developed in partnership with the Gender Initiative.

2020

Racial Equity Plan Calls for More Black Protagonists in Case Studies

Advancing Racial Equity plan includes goal of developing more cases with Black and other under-represented minority protagonists.

2020

A hybrid classroom during COVID-19-a small number of masked students in the room, many monitors showing remote attendees, 2020.

Bringing the Case Method Online During COVID-19 Pandemic

HBS develops a hybrid classroom model to maintain teaching and learning by the case method during a global pandemic.

2021

Black-and-white logo celebrating 100 years of the case method, 2021.

Celebrating 100 Years of the Case Method

During the 2021-2022 academic year, HBS celebrates 100 years of teaching and learning by the case method at the School.