H. Naylor Fitzhugh

H. Naylor Fitzhugh joined the Howard University faculty in 1934 and stayed for 31 years, developing the university's marketing program, organizing its Small Business Development Center, and advising the student marketing association.

In 1965, Fitzhugh moved to Pepsi-Cola, where he led the development of targeted marketing strategies. Fitzhugh consulted with major corporations and helped launch the National Association of Market Developers, aimed at Black consumers.

At HBS, he helped found and was the first chairman of the African-American Alumni Association (HBSAAA). In 1996, the HBSAAA launched a fundraising campaign to endow a professorship in his name.