Music & Activism: Market Research Resources

Where can I find market research reports on target demographic groups?

Mintel Reports
Reports on consumer attitudes toward industries by generation.

Passport
Global generational demographic reports and data.
 

Where can I find information on trends on social media, digital music and the web?

EMARKETER
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.

Business Insider
Reports on digital media and demographic profiles of users (search “Gen Z” for a recent report on this demographic).

Spotify – Musical Map of the World
A great geographical look at top Spotify songs, updated weekly (including Cambridge, MA).

Statista  
Data and analysis covering many aspects of social media, music and digital music, including industry revenue, top selling musicians, album downloads, and consumer spend.

Google Trends - How to Explore Results by Region
Find web search trends by geography

Twitter Trends by Geography
Twitter advanced search allows you to limit by geography, date, specific users, and more.

What resources find data on a zip code/local level?

Cambridge, MA Town Gown Reports
Yearly report produced for the City of Cambridge by each local university, including demographic information on students

SimplyAnalytics
Generates tables and maps for the United States including population, age, race, income, employment, and education. Our subscription also allows access to Experian Simmons Local for market research data.

PolicyMap
Captures data through custom demographic maps, tables, reports and Analytics. Available data includes demographics, home sale statistics, health data, mortgage trends, school performance scores and labor data like unemployment, crime statistics and city crime rates.

Social Progress Index
Provides access to the US Social Progress Map and the Social Progress Index Time Series to measure the social progress at the state level or global level via interactive maps. HBS users also have access to the Social Progress Index Time Series data

US Census Data
Provides to data about the United States, Puerto Rico and the Island Areas. The data come from many censuses and surveys including the American Community Survey, American Housing Survey and the Economic Census.

Additional Geographical Information Services (GIS)
Available to Harvard students  
 

Loeb Music Library Research Guides

• Music and Activism: Library Guide (Loeb Music Library)

• Locating Record Sales Numbers Online (Loeb Music Library)