Market mapping is the process of visually organizing information about various competitors in a specific industry or vertical to understand their positions and identify potential market trends.Â
Pitchbook Market Maps:
Find Market Maps in the left-hand navigation Menu
Click on Market Maps
Search by keyword or browse by clicking View All Market Maps
Click on a Market Map to drill down to segments and explore companies
Custom Market Map from a Pitchbook Company Screen:
Click on Companies & Deals under Screeners to start a company screen
After adding all desired criteria, click Segment with Market Maps from the results list
Under the Markets menu, look in the Highlights section and click on Market Maps
Still need help?
Our expert librarians are here to help you find what you’re looking for.
