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HBS Alumni Research Tips: Industry Research

Tips for using HBS alumni resources to research an industry

Industry Reports and Market Data:

D&B Hoovers
Contains industry reports from Freedonia Focus and Euromonitor. Also includes RMA industry norms.

  • From the homepage, scroll down and click Research Industries.

  • Click Change to switch from Hoovers Industry Classifications to another system (e.g., NAICS), if desired

  • Search for an industry or browse all industries.

  • After making a selection, click View Results.

  • Click again on the top-level industry category you selected.

  • In the left-hand menu under Market Research, choose a specific report provider or click All Market Research.

  • Sort your Results by geography, title, date published, or source.

Mergent Intellect
Contains reports on US industries from First Research.

  • Click on First Research from the homepage.

  • Search for report by keyword, or navigate to a select industry from the industry classification tree.

GlobalData Disruptor
Covers technology-focused innovations and trends disrupting industries. Areas of focus include artificial intelligence, blockchain, connected devices and IoT, digital business, robotics and drones, and security tech.

  • To explore industry information, use the Sectors tab from the top navigation menu.

  • For trends and insights, select the Analysis tab. Frameworks for analysis include Innovation Landscapes, Consumer Insights, Thematic Analysis, Case Studies, and Models & Forecasts.

Industry News:

  • Enter industry keywords into main search bar on homepage.

  • Within search bar, use dates drop-down to enter date range.

  • Within search bar, click All Content Types, then select News. Select subcategories if desired (suggested subcategories: Newspapers and Industry Trade Press)

  • Click the search icon.