Glossary of LGBTQ+ Terminology

A glossary of terms associated with the LGBTQ+ community.

LGBTQ+ Marketing


5 Best Practices for your LGBTQ+ Marketing Campaign

An overview of the dos and don'ts for LGBTQ+ marketing.

Business Case Guide for LBGTQ+ Marketing

Includes information on: LGBTQ buying power, demographics and trends, case studies, changing demand in representation, and the Corporate Equality Index. Free to download. 

Examples of LGBTQ+ Inclusion in Brand Marketing

A few examples of companies who have appealed to the LGBTQ+ market through inclusive marketing.

Creating an Inclusive Workplace


Out & Equal: Workplace Advocates

A toolkit for helping to assess the level of LGBTQ+ inclusion in your workplace.

A New LGBTQ+ Workforce Has Arrived

Boston Consulting Group article outlining the push towards inclusive work environments.

Creating a Trans-Inclusive Workplace

Harvard Business Review article outlining how to grow policies and cultures that support trans employees.

LGBTQ+ Business Support



A non-profit organization that empowers LGBTQ+ entrepreneurs through mentorship, networking events, funding opportunities, and more.

Out Leadership

An organization that helps businesses align their brand with the LGBTQ+ market through leadership events.


A consultancy network that assists companies in measuring and implementing diversity in the workplace.

Backstage Capital

A venture capital fund that supports underrepresented founders in local programs around the world including those who identify as LGBTQ+.

LGBTQ+ Data Sources


CMI (Community Marketing & Insights)

Marketing data including the Annual LGBTQ+ Community Survey.

MAP (Movement Advancement Project): LGBT Populations

Maps of LGBTQ+ Populations by state, plus additional sociodemographic information.

U.S. Census Bureau Household Pulse Survey: Sexual Orientation and Gender Identity

Measures, characteristics, and experiences of the LGBTQ+ population, with an emphasis on how the coronavirus pandemic has impacted households across the country.


Lists of People

LGBTQ+ Businesspersons

An interactive list of select LGBTQ+ businesspersons sortable by industry.

The OUTstanding Role Model Lists

A showcase of LGBTQ+ executives, future leaders, and allies.

Library Databases

Mintel Reports

U.S. consumer market studies and primary and secondary data analysis for topics including food, beverage, apparel, beauty, retail, and travel.

-Search for "LGBT and marketing" to find reports about campaigns for the LGBTQ+ community.
-Search for "LGBT and pride" to find reports about campaigns for pride month.


A searchable database of statistics, studies, dossiers, infographics and more.

-You can search for information related to LGBTQ+ ads, purchases, employee benefits, travel, and more.

S&P Capital IQ Pro

An industry-focused platform covering news, data, transactions, filings and analysis covering financial, real estate, insurance, energy, media, consumer and industrial industries. 

-You can use the "LGBTQ" tag to explore deals and a market map of public/private companies that provide services related to gay communities, gay lives, LGBTQ communities, bisexual, lesbian, queer, and transgender individuals.

GuideStar Pro

Information about the missions, programs, and finances of IRS-recognized organizations.

-You can search by organizations that serve LGBTQ and intersex populations

Additional Resources

Baker Library Pride Bookshelf

An interactive bookshelf of LGBTQ+ business texts as well as books suggested by the HBS community.

Baker Library Pride Month Resources

A variety of tips and resources for learning more about HBS, business, and the LGBTQ+ community.


The Book of Lists (American City Business Journals): The Largest LGBTQ Businesses