About this Database

U.S. consumer market studies and primary and secondary data analysis  for topics including food, beverage, apparel, beauty, retail, and travel. Demographic specific reports are also available on multicultural consumers, millennials, baby boomers, children, and affluent consumers, among others.  

Global New Products Database (GNPD) provides detailed product data on new products in the food, drink, beauty and personal care, health and hygiene, home care and pet markets.  Access in Analytics- Products.  

Interactive Databook:  Create a profile to save, favorite and share content as well as to build custom presentations and download demographic data.


Harvard affiliated faculty/staff, as named Authorized Users,  may incorporate selections of Mintel content in academic publications with prior written approval from Mintel.  Approval will be based solely on whether the use accurately portrays Mintel Content and will be granted or denied within five (5) business days of receipt. Contact infoservices@hbs.edu for instructions.

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