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Nielsen Marketing Datasets
Consumer Panel (2004- ), Retail Scanner (2006- ), and Ad Intel (2010- ) datasets from Nielsen Company. Consumer Panel data track a panel of 40,000–60,000 U.S. households and their consumer goods purchases from a wide range of retail outlets. Retail Scanner data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from retail chains across the U.S. Ad Intel data cover advertising occurrences for a variety of media types.
Three marketing datasets from the Nielsen Company: Consumer Panel, Retail Scanner, and Ad Intel. The Nielsen Datasets at the Kilts Center for Marketing is a partnership between The University of Chicago Booth School of Business and the Nielsen Company and makes comprehensive marketing datasets available to academic researchers around the world.
Availability of these rich data provide academic researchers from a range of disciplines new opportunities to explore the dynamics of purchasing behavior and advertising occurrences across the United States. The size, scope, breadth, and longitudinal timeframe of these data make them unique. They cover a wide range of product, categories, retail channels, stores, media types and geographic markets in the United States.
Consumer Panel Data
The Consumer Panel Data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. Learn more »
Retail Scanner Data
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates. Learn more »
Ad Intel Data
Nielsen’s Ad Intel data cover advertising occurrences for a variety of media types across the United States, Data begin in 2010 and include annual updates. Learn more »
License Information
Users: Harvard University
Vendor: Nielsen
Start Date: 2019
Coverage
Start Date: 2004
Access Notes
- Project data will be available only to faculty, post-docs and PhD seeking students who register and submit research project(s) through Chicago Booth’s online system.
- Access for Ph.D. students and post-docs will be provided only if a full-time, tenured or tenure-track professor from the Ph.D. student’s program or post-doc’s institution is also registered as an advisor with the Marketing Data Center and such professor remains responsible for compliance of such Ph.D. student or post-doc.
- Researchers must submit an application and applications must be approved. Access to this data will require an approved IRB protocol and a signed internal Data Use Agreement. Once your application has been submitted, please contact ospunfundedagreements@harvard.edu for more information.