General Demographics


United States Census Bureau

Demographic characteristics, total population, social, and economic census data for the U.S. and international locations. Useful in determining market size. 

United States Census Bureau: International Programs

List of statistical agencies in different countries for local demographics.

United Nations Demographic and Social Statistics

Demographic characteristics of countries, including population, households, housing, income, health and more.

United States Census Bureau: Business and Economy

Business and industry economic statistics by geography and by survey/frequency.

United States Census Bureau: County Business Patterns

Annual economic data by industry in small areas of the country.

United States Census: Business Dynamics Statistics

Provides data for the United States as a whole, by county, zip code, and major metropolitan area

Bureau of Labor Statistics

Various statistics and reports on labor related topics such as business cost, salary and wages, employee benefits, and occupational outlook and projections.

World Development Indicators

Statistics from the World Bank for almost 600 development indicators, dating as far back as 1960.

Mapping Tools

Business Analyst Online

US demographic and business data by means of an interactive map application. Individual account required. 


Generates tables and maps based upon desired United States data, including population, age, race, income, employment, and education.

Consumer Lifestyle and Buying Power

New Strategist Publications

Demographic and psychographic information based on generational characteristics, race and ethnicity ie "who's buying" series.

Economist Intelligence Unit

In-depth country and selected industry analysis and data

Use the Data Tool to search "Market Indicators & Forecasts" for detailed data on demographics, income, market demand and expenditures for many geographies.

Bureau of Labor Statistics

Demographic characteristics of labor force, spending and time use, and geographic profiles of employment and unemployment.

Export the Bureau of Labor Statistics' Consumer Expenditure Survey data.

Search using the key phrase "consumer spending."

Mintel Reports

U.S. consumer market studies and primary and secondary data analysis for topics including food, beverage, apparel, beauty, retail, and travel. Demographic specific reports are also available.  


Market research reports on consumer products and industries worldwide from Euromonitor International. Academic

Reports from market research firms covering health care, consumer goods, publishing, manufacturing, and other markets and industries.

Consumer Behavior and Culture

International Journal of Consumer Studies

Published quarterly. Articles focus on goods and services, family and social studies, consumer issues, and home economics.

Journal of Consumer Research

Published quarterly. Features scholarly research that describes and explains consumer behavior.

Journal of International Consumer Marketing

Published six times per year. Academic publication for marketers to understand how people behave as consumers.

Journal of Popular Culture

Published quarterly. Focuses on popular culture and how it fits into the workings of society.