General Demographics

United States Census Bureau

Demographic characteristics, total population, social, and economic census data for the U.S. and international locations. Useful in determining market size. To generate data by subject, ethnic groups, or geographical locations use the American FactFinder.

United States Census Bureau: International Statistical Agencies

List of statistical agencies in different countries for local demographics.

United Nations Demographic and Social Statistics

Demographic characteristics of countries, including population, households, housing, income, health and more.

World Development Indicators

Statistics from the World Bank for almost 600 development indicators, dating as far back as 1960.

Business Demographics

United States Census Bureau: Business & Industry

Business and industry economic statistics by geography and by survey/frequency.

United States Census Bureau: County Business Patterns

Annual economic data by industry in small areas of the country.

Bureau of Labor Statistics

Various statistics and reports on labor related topics such as business cost, salary and wages, employee benefits, and occupational outlook and projections.

Business Analyst Online

US demographic and business data by means of an interactive map application. Individual account required. 


Generates tables and maps based upon desired United States data, including population, age, race, income, employment, and education.

Consumer Lifestyle and Buying Power

American Incomes: Demographics of Who Has Money

Ref HC110.I5 O43 in the Stamps Reading Room.
Household income trends by age, household type, race and Hispanic origin, education, region, and work status. Other books and periodicals published by New Strategist Publications contain more data and analysis on "who spends how much on what."

Economist Intelligence Unit

In-depth country and selected industry analysis and data

Use the Data Tool to search "Market Indicators & Forecasts" for detailed data on demographics, income, market demand and expenditures for many geographies.

Bureau of Labor Statistics

Demographic characteristics of labor force, spending and time use, and geographic profiles of employment and unemployment.

Export the Bureau of Labor Statistics' Consumer Expenditure Survey data.

Search using the key phrase "consumer spending."

Mintel Reports

Consumer market studies and primary and secondary data analysis (primarily for European and US countries) for topics including food, beverage, apparel, beauty, retail, and travel. Demographic specific reports are also available.  


Market research reports on consumer products and industries worldwide from Euromonitor International.

Consumer Behavior and Culture

International Journal of Consumer Studies

Published quarterly. Articles focus on goods and services, family and social studies, consumer issues, and home economics.

Journal of Consumer Research

Published quarterly. Features scholarly research that describes and explains consumer behavior.

Journal of International Consumer Marketing

Published six times per year. Academic publication for marketers to understand how people behave as consumers.

Journal of Popular Culture

Published quarterly. Focuses on popular culture and how it fits into the workings of society.