American Consumer Culture 1935 - 1965

Discover market research reports (1935-1965) by consumer analyst Ernest Dichter whose work was foundational to many iconic advertising campaigns. The work of Dichter and his Institute for Motivational Research provided the building blocks for many of the great campaigns of advertising's golden age including Exxon's famous "put a tiger in your tank" campaign, the slogan "bet you can't just eat one" for Frito-Lay, and facilitating the successful introduction of Mattel's Barbie Doll.