Working Knowledge

A Free Marketing Tool That Actually Works: Smiling

Shunyuan Zhang's research of Airbnb shows how a simple smile can build trust and increase demand.

Featuring Shunyuan Zhang. By Kara Baskin on March 14, 2025.

Featuring Jacqueline Ng Lane. By Michael Blanding on March 12, 2025.

Featuring Marco E. Tabellini. By Marco E. Tabellini on March 11, 2025.

Featuring Jeffrey J. Bussgang. By Jeffrey J. Bussgang on March 10, 2025.

Featuring Elie Ofek. By Scott Nover on March 5, 2025.

Discover powerful insights from early-stage faculty research to equip your leadership and innovation.

Expertly curated research, tailored to address today's challenges.

A multimedia case study by Richard Ruback and Robin Greenwood illustrates the benefits of hiring intellectually disabled adults.

Featuring Richard S. Ruback and Robin Greenwood. By Kara Baskin on January 21, 2025.

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