Working Knowledge

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Marketing and Consumers

More Trust, More Data: The Upside of Privacy Laws for Companies

Research by Ayelet Israeli and Eva Ascarza shows how such policies can reassure consumers—and benefit marketers.

Featuring Ayelet Israeli and Eva Ascarza. By Jay Fitzgerald on May 8, 2026.

Marketing and Consumers

What Brands Get Wrong About the Over-65 Market

Featuring Elie Ofek. By Kara Baskin on May 7, 2026.

Finance and Investing

Why Banks Need 'Sleepy' Customers

Featuring Mark L. Egan and Adi Sunderam. By Rachel Layne on May 4, 2026.

Managing the Business

When Candor Hurts the Business: The Economics of Employee Retaliation

Featuring Henrique Castro-Pires. By Avery Forman on May 1, 2026.

Strategy and Innovation

Effective Leaders Seek the Unknown: Four Questions to Ask

Featuring Gerald Zaltman. By Gerald Zaltman on April 29, 2026.

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Social Responsibility and Sustainability

Will Global Demand for Oil Peak This Decade?

The International Energy Agency expects the world's oil demand to start to ebb in the coming years. However, Joseph Lassiter and Lauren Cohen say the outlook will likely be more complex, especially as poor and fast-growing regions seek energy sources for their economies.