HBS does not subscribe to Nielsen data directly. However Nielsen data may be incorporated into other subscription databases.
MBAs and Harvard students:
Check EMARKETER and Statista, as well as analyst reports in LSEG Workspace. These resources sometimes include Nielsen data in their reports.
HBS faculty and doctoral students:
Nielsen data is available through The Kilts Center for Marketing at Chicago Booth. However, the terms are quite restrictive: access to the data is available only to HBS faculty and PhD students under the supervision of a faculty member. In addition, only certain Nielsen data sets are included: consumer panel, and retail scanner.
Contact data-licensing@hbs.edu if you are an HBS faculty member or doctoral student interested in using this resource.
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