Dwight, Frederick. “The Significance of Advertising.” Yale Review, vol. XVIII (August 1909): 197—205.
Full text available as a networked resource.
(Harvard users only: Harvard ID and University PIN required.)
Full text available as networked resource (Google login required)
Fowler, Nathaniel Clark. About Advertising and Printing. A Concise, Practical, and Original Manual on the Art of Local Advertising. Boston: A. M. Thayer and Son & Co., 1889.
--- Fowler’s Publicity: An Encyclopedia of Advertising and Printing. Boston: Publicity Publishing Company, 1900.
--- Fowlers Publicity Encyclopedia. Chicago: Publicity Publishing Company, 1897.
Full text available as networked resource (Google login required)
Friedman, Walter. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
Garvey, Eleanor. The Adman in the Parlour: Magazines and the Gendering of Consumer Culture, 1880s to 1910. New York: Oxford University Press, 1996.
Harris, E. P. “Random Thoughts on Trade and Advertising.” Inland Printer, vol. 8 (December 1890): 202—203.
Hawkins, G. H. E. Poster Advertising. Chicago: G. H. E. Hawkins, 1910.
“High Art on Cardboard.” New York Times, December 3, 1882, p. 4.
Full text available as a networked resource. (Harvard users only: Harvard ID and University PIN required.)
“In Printer’s Ink the Secret.” New York Times, October 14, 1894, p. 21.
Full text available as a networked resource. (Harvard users only: Harvard ID and University PIN required.)
Jay, Robert. The Trade Card in Nineteenth-Century America. Columbia: University of Missouri Press, 1987.
Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing. Baltimore: John Hopkins University Press, 1998.
Lears, Jackson. Fables of Abundance: A Cultural History of Advertising in America. New York: HarperCollins, 1994.
Marzio, Peter C. The Democratic Art: Pictures for a Nineteenth-Century America. Boston: David Godine, 1979.
Nathan, Paul. How to Make Money in the Printing Business. New York: Lotus Press, 1900.
Norris, James D. Advertising and the Transformation of American Society, 1865—1920. Westport, CT: Greenwood Press, 1990.
Pancoast, Chalmers Lowell. Trailblazers of Advertising: Stories of the Romance and Adventure of the Old Time Advertising Game. New York: Frederick H. Hitchcock, 1926.
Pierce, Sally, and Catharina Slautterback, Boston Lithography 1825—1880, The Boston Athenaeum Collection. Boston: The Boston Athenaeum, 1991.
Richards, Maurice. Encyclopedia of Ephemera: A Guide to the Fragmentary Documents of Everyday Life for the Collector, Curator, and Historian. New York: Routledge, 2000.
Scott, Walter D. “The Psychology of Advertising.” The Atlantic Monthly, vol. 93, no. 555 (January 1904): 29—36.
Sherman, Sidney A. “Advertising in the United States.” Publications of the American Statistical Association, vol. 7, no. 52 (December 1900): 199—262.
Full text available as networked resource (Google login required)
Strasser, Susan. Satisfaction Guaranteed: The Making of the American Mass Market. New York: Pantheon Books, 1989.
Wright, Helena E. “The Image Makers: The Role of the Graphic Arts in Industrialization.” IA: Journal of the Society for Industrial Archeology, vol. 12, no. 2. (1986): 5—18.