Career and Workplace

More Talk, Less Action: Companies Touting Gender Equity Often Have Larger Pay Gaps

The gender pay gap remains stubbornly persistent, but research by Shirley Lu finds that companies touting their gender diversity efforts often have wider pay gaps. Real progress comes when firms set clear, measurable goals for equity.

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Investors and environmental rating agencies may believe a company that openly shares information about the number of women it employs, its mentoring initiatives for women, and other gender diversity information is ahead of the curve in creating a more equitable workplace, but research shows just the opposite: Businesses that voluntarily disclosed their gender diversity performance actually showed a wider gender pay gap.

Interestingly, we find worse gender pay gaps the more they talked about their initiatives.

“Traditionally, we might think that the firms that do better in a particular dimension are going to disclose more about that dimension. But that turned out not to be the case when we look at gender diversity performance,” Harvard Business School Assistant Professor Shirley Lu says. “Interestingly, we find worse gender pay gaps the more they talked about their initiatives.”

Despite decades of attention, the pay gap between men and women has proven persistent. In the United States, the difference between men’s and women’s earnings has narrowed only slightly, with women earning 85% of what men took home in 2024, compared to 81% in 1983, according to the Pew Research Center.

Lu cowrote the paper, “Gender Diversity Performance and Voluntary Disclosure: Mind the (Gender Pay) Gap,” with June Huang, assistant professor at the University of Texas at Dallas. The research was published in the journal Accounting, Organizations and Society in June.

Companies that disclosed more fared worse

The US lacks gender pay gap disclosure requirements, and few companies voluntarily report such data. What’s more, less than a quarter of the largest US companies even analyze their pay figures by gender, and if they do, they are not compelled to report them publicly, according to JUST Capital, a nonprofit organization that ranks companies based on socially responsible performance.

In 2017, however, United Kingdom regulators began requiring large companies to report gender pay gap data, using standardized metrics to ensure they all measured compensation figures in the same way. In a review of 150 of the largest companies on the Financial Times Stock Exchange that were required to report the data, Lu and Huang found that men earned 20% more on average than women. And the researchers found that firms that had made voluntary gender-related disclosures in 2016 actually had worse gender pay gaps in 2017 than companies that had made no disclosures.

The researchers found that the year before the UK regulations took effect, many companies voluntarily reported the number of female leaders and disclosed efforts like mentorship and recruitment programs aimed at women, as well as family-friendly policies. Such disclosures often came from firms in industries that had poor reputations for gender equity.

In 2015, for instance, politicians criticized the lack of gender diversity in the finance and insurance sector, which had one of the largest industry-level gender pay gaps in the UK, with men making 38% more than women. The researchers’ findings suggest that many of these companies wrestling with gender diversity and pay equity challenges decided to disclose the information because they wanted to legitimize their reputation with regulators, shareholders, and prospective employees.

Meanwhile, companies with a reputation for better gender diversity and smaller pay gaps may not have seen a need to make voluntary disclosures, she says.

“It’s not free to make these disclosures,” Lu explains. “You have to spend money doing a gender diversity audit or doing research into your employees’ compensation structure, and that takes a lot of time and effort. If everyone thinks you’re great, and you’re not being required to disclose anything, you have little incentive to do that.”

By the numbers

Among the companies studied, the average pay gap between men and women in different industries was:

  • 5%
    In retail trade
  • 12%
    In manufacturing
  • 31%
    In finance and insurance

Setting targets drives progress

Lu’s research found that only 11% of the companies she studied moved the needle on pay equity. When companies publicly set targets for gender diversity measures—committing to a particular scale of change by a certain date—their pay gap improved by 4% on average between 2017 and 2019. For instance, one company pledged to increase the percentage of women making £40,000 or more from 10% of its female workforce to 25%, while another set the goal of increasing gender diversity at middle- and senior-management levels from 35% to 40%.

Even though voluntary disclosures indicated a bigger gap between men’s and women’s pay, it seems that some firms making forward-looking disclosures intended to improve.

“In other words, the type of disclosure matters. Even though voluntary disclosures indicated a bigger gap between men’s and women’s pay, it seems that some firms making forward-looking disclosures intended to improve,” Lu says.

The study suggests it’s important for job applicants, investors, and agencies that rate companies on environmental, social, and governance (ESG) measures to remember that statements often differ from action. Companies with less-than-stellar reputations on gender equity issues may try to boost their image by reporting programs that aim to support women in the workplace, even when they’re not making significant progress in narrowing the pay gap.

In fact, ESG rating agencies often assign companies favorable ratings for more reporting on ESG issues—partly because underlying performance is difficult to observe without required disclosures. Examining multiple ESG score providers, the study finds that, at best, scores show no significant link to firms’ gender pay gaps, and at worst, higher scores that reflect more disclosure might mask a larger pay gap.

Investors that rely on ESG ratings should be aware that more disclosure doesn’t necessarily mean more equity, Lu says. Stakeholders could instead look for firms that set time-specific targets for improvement, a step that's most likely to spur real change.

“In this UK setting, the mandatory disclosure provided highly comparable gender pay gap data that gave us a measure of true performance,” Lu says. “This allows us to compare true performance to voluntary disclosure. But this is not the case for most ESG disclosures, which speaks to the value of having more consistent disclosures.”

Image created with asset from AdobeStock.

Have feedback for us?

Gender Diversity Performance and Voluntary Disclosure: Mind the (Gender Pay) Gap

Huang, June, and Shirley Lu. "Gender Diversity Performance and Voluntary Disclosure: Mind the (Gender Pay) Gap." Accounting, Organizations and Society 114 (June 2025).

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