Finance and Investing

Helping Low-Income Families Save More

Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.

  • Podcast with: Peter Tufano

  • Interviewer: James Aisner

  • Running Time: 18 min., 55 sec.

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