Headshot of Julian De Freitas

Julian De Freitas

Assistant Professor of Business Administration

Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches Creating Brand Value in the elective curriculum, Consumer Behavior in the doctoral curriculum, and has taught marketing in the required and executive curricula. 
His research focuses on how AI/automation impacts core issues in marketing, including innovation diffusion, branding, and customer relationship management. He works on problems at the intersection of consumer psychology, ethics, and AI.
Julian is the winner of the Case Center Outstanding Writer award and nine teaching awards, including Harvard College’s Special Commendation. He was formerly a Rhodes Scholar.
He has published over 40 articles in journals such as Nature Human Behavior, Nature Medicine, The Journal of Consumer Psychology, The Wall Street Journal, and Harvard Business Review. He has also written cases about various companies in tech and beyond, serves as an advisor for startups, and consults for companies on topics related to AI, insurance, ethics, and regulation.