1930 | |
1935 |
1934–1935
Land-Wheelwright Laboratories signs a contract with Eastman Kodak Company for polarizing filters for cameras and with American Optical Company for polarizing lenses for sunglasses.
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1936Howard G. Rogers leaves Harvard College to join Land-Wheelwright Laboratories and eventually becomes Director of Research at Polaroid.1937The Polaroid Corporation is founded.Clarence Kennedy, professor of art history at Smith College, fellow at Harvard, and consultant for Land-Wheelwright Laboratories, suggests the name Polaroid. Polaroid net sales: $141,935. Net profit: $8,677. |
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1940 |
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1945 |
1945
Polaroid net sales: $16,752,465. Net profit: $449,424.
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Polaroid establishes project SX-70 to develop a one-step photography system.
Meroë Marston Morse, a Smith College graduate, works as a lab assistant and later as manager of the black-and-white research lab. 1947Land demonstrates instant photography at a meeting of the Optical Society of America in New York City on February 21.Polaroid net sales: $1,503,608. Net loss: $954,410. 1948Commercial release of the Polaroid Land Camera, Model 95 takes place on November 26 at Jordan Marsh department store in Boston.![]() 1949Photographer Ansel Adams becomes an artistic and technical consultant to Polaroid. |
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1950 |
1950
Polaroid introduces Type 41 black-and-white film.
4,400 dealers throughout the U.S. sell Polaroid cameras and film products. |