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Ward and Gow Collection
Catalog Record
Mss 767 1895-1919
Volumes 15, 18, 63; box 47-48

Ward and Gow, a New York, New York, advertising firm of the early twentieth century, also functioned as the booking agent for performers in the music halls at Brighton Beach and Coney Island. The collection contains payrolls for the main office (1908-1914) with female office staff, as well as for Brighton Beach Music Hall, and a general payroll for "Talent," both of which include women.

A notebook for the 1908 season at Brighton Beach Music Hall records the pay for women ushers, cashiers, and cleaners, as well as each week's performers, listed as "Professionals," like Mrs. Louise and Monkeys, the College Girls, the Bessie Valdare Troupe, the Blond Typewriters, and 6 Girls and Teddy Bear.

The Talent payroll lists gross pay for artists for the period 1909 to 1914. Up to half of them are women, some very highly paid. Alice Lloyd, comedienne Marie Dressler, Miss Virginia Harned, soprano Grace van Studdiford, and "I Don't Care Girl" Eva Tanguay received $1000 to $3000 for a week's work. Tanguay, legendary performer and Ziegfeld Girl who was the highest-paid vaudeville actress for over a decade, was paid $3500 to stay on for a second week.

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