HBS produces many types of information that are extremely important to our success as a global research and teaching institution. The Information Product team helps HBS content owners and managers organize, maintain, and deliver content in a consistent and formal manner so they can be available for use, reuse, and enhanced search and findability in the myriad of information products (websites, newsletters, articles, databases, etc) produced at HBS.
What We Do
Support and enable your search and findability requirements
Establish procedures to ensure that content is appropriately tagged before your site or product is launched
Design content management procedures for your site or product maintenance
Establish tracking procedures to enable reporting on key metrics after site launch.
When to Call Us
When you are developing a new website, new information product, new database, new system
When you are having a difficult time categorizing your content with your current taxonomy or metadata
When the language in your content evolves beyond your current taxonomy
When your metadata structure starts to feel like a strait jacket
When your content shifts (new audience, new business needs, new industry standards)
When you obtain new, unstructured content that needs to be integrated
When search seems like its not finding your content and navigation isn't getting you where you want to go
When you want to understand the traffic patterns on your site, the keywords used in your search box
Information Product Services