About this Database

Circulation data and advertising rates for publications in the United States. Also provides U.S. lifestyle and market demographics. Harvard subscribes to the following modules:

  • Business Publication Media
  • Consumer Magazine Media
  • Lifestyle Market Analyst
  • Newspaper Media
  • TV & Cable Media

The Lifestyle Market Analyst includes:

  • Market Profile Reports - demographic profiles of local markets
  • Lifestyle Analysis Reports - The reports in the Lifestyle Analysis section provide information on hundreds of lifestyle behaviors such as sports & leisure, travel, electronics & computer and more
  • Demographics Reports - information on count and concentration of demographic variables
  • PRIZM Reports - household makeup and lifestyle traits.