Clean Water, No Profit; The Tsunami Gave P&G's Pur A New Life in Poor Nations After Its Commercial Failure (Harvard only)

The Wall Street Journal
"After the product failed commercially, Pur had a lot of baggage," Dr. Greg Allgood says. "The tsunami not only revived the product, it established it within P&G."
(February 23, 2005)

In Path of Tsunami, Giant Cement Maker Struggles to Recover (Harvard only)

The Wall Street Journal
Lafarge of France balances charity and profits in Aceh as reconstruction looms.
(February 11, 2005)

Despite snags, Huge Aid Lifts Asia

The Christian Science Monitor
Three weeks after the tsunami disaster, aid funds are pouring into the region as the work shifts from initial emergency relief to more long-term reconstruction. A progress report. (January 18, 2005)

Organizational Response: Corporate Credit Positive Way to Rebuild (HBS only)

Australian Financial Review
For business leaders with an interest in charity, Simon McKeon could be a trendsetter as he outlines the role that microloans to small business could play in rebuilding after the tsunami. (January 5, 2005)

The Delicate Task of Showing Corporate Concern for the Tsunami Victims, without Seeming Promotional (HBS only)

The New York Times
Madison Avenue is walking a fine line in determining its response to the South Asian tsunami. Advertisers, agencies and media companies are seeking ways to show that they care, but they are also striving to avoid the appearance of capitalizing on the disaster for commercial gain. (January 4, 2005)

Firms Mull Response to Disaster; Give without Looking Like You're On Take (HBS only)

The Globe and Mail
When executives at Best Buy Canada Ltd. considered how to help victims of the devastating tsunamis in Asia, they wanted to do something that involved their customers but did not make the company look opportunistic. "It's a very fine line," said Lori DeCou, a spokeswoman for the 144-store chain, which includes Future Shop outlets. (December 31, 2004)

Americans Increasingly Want Companies to Help around the World

2004 Cone Corporate Citizenship Study
An increasing percentage of Americans want companies to focus on global issues when deciding which social problems to help solve. The finding is part of the 2004 Cone Corporate Citizenship Study, conducted two months prior to an earthquake and tsunami that has devastated areas in Asia and Africa. The tragedy is now leading many companies to consider whether and how they should respond with assistance. (December 8, 2004)