Business at the Base-of-the-Pyramid
The world consists of about 6.2 billion people. The 4 billion consumers at the base-of-the-pyramid do not indulge in the kind of consumption to which most of marketing is directed. Their needs are more basic, including health care, education, and even food and clothing. Businesses, NGOs, Aid agencies, and Governments all play a role in serving their needs. This course will consider the several challenges and opportunities in addressing this market.
About This Site
This site is designed to support student research for the Business Approaches to Serving the Base-of-the-Pyramid Markets course. While additional content will be added during the course, the site is not being systematically updated. Students are encouraged to make suggestions and provide feedback to Meghan Dolan, Knowledge and Library Services.