Business at the Base-of-the-Pyramid

The world consists of about 6.2 billion people. The 4 billion consumers at the base-of-the-pyramid do not indulge in the kind of consumption to which most of marketing is directed. Their needs are more basic, including health care, education, and even food and clothing. Businesses, NGOs, Aid agencies, and Governments all play a role in serving their needs. This course will consider the several challenges and opportunities in addressing this market.

About This Site

This site is designed to support student research for the Business Approaches to Serving the Base-of-the-Pyramid Markets course (Fall 2009) and students participating in the IXP and GIX programs (January 2010). Content is updated throughout the year.