"The Art of American Advertising" examines the ways in which an emerging advertising industry reached a national market with innovative printing technologies and marketing strategies that crossed the boundaries of art and commerce. Companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery.
Visit the Exhibit Web Site to learn more about role these burgeoning and extraordinarily inventive forms of advertising played in marketing mass-produced products to the emerging American consumer culture, to find materials that could support further research on the topic, and to view some of the trade catalogs, trade cards, broadsides, posters, souvenir publications and novelty items featured in this exhibition.
"Building the Foundation" traces the early history of business education for women at Harvard University from the founding of the one-year certificate program at Radcliffe College in 1937 to the HBS faculty vote to admit women into the two year MBA program and finally to the complete integration of women into the HBS campus life by 1970. A selection of photographs, interviews, reports, and correspondence documents how program directors, administrators, and faculty shaped business education for women at the University, preparing students to take their places in the business world. The pioneering graduates of these programs would go on to help open doors to formerly unattainable opportunities for generations of women who followed.
Visit the Exhibit Web Site to learn more about business education for women at Harvard, to find materials that could support further research on the topic, and to view some of the items featured in this exhibition.
Augustine Heard & Co. reigned among the largest American trading houses in China in the mid nineteenth-century, leaving behind an extensive chronicle of their experiences. The Heard papers, one of the largest collections of business records relating to the nineteenth-century China trade, present a look into momentous events of Sino-Western relations as well as the day-to-day activities of American traders in the treaty ports. "A Chronicle of the China Trade: The Records of Augustine Heard & Co., 1840-1877" examines the professional accounts and personal perspectives of the life and trajectory of a nineteenth-century firm that prospered at the height of the China trade
Visit the Exhibit Web Site to learn more about Augustine Heard & Co., to find materials that could support further research on the China trade, and to view some of the items featured in this exhibition.
In the mid-to-late nineteenth century United States, more than 240,000 miles of railroad track was laid, connecting vast regions of the country, transporting raw materials, goods, and people, and making possible an unparalleled level of commerce. The railroad system, unprecedented in its size and complexity, became one of the models on which modern capitalism would be based. "Railroads and the Transformation of Capitalism" draws from Baker Library Historical Collections' extensive railroad materials to explore the continuing research in the history and role of railroads in creating not only the foundations of modern business, but also a system of modern capitalism that survives to this day.
Visit the Exhibit Web Site to learn more about the influence of the railroads on capitalism, to find materials that could support further research, and to view some of the items featured in this exhibition.
Credit is a new development in economic history, right? Wrong. While the institutions and instruments of twenty-first century credit are less than a century old, credit is as old as commerce and previous generations devised creative ways of lending, borrowing, and securing loans well before credit cards or mortgage-backed securities. Though credit is not new, its institutions and instruments have needed to adapt to a changing times as a pre-industrial, face-to-face society gave way to a long-distance market economy. "Buy Now, Pay Later" shows how credit moved from the fringes of the economy to its very center.
Visit the Exhibit Web Site to learn more about the history of credit, to find materials in Baker Library Historical Collections that could support further research, and to view some of the items featured in this exhibition.
On September 18, 1934, a stunning exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in the gallery of New York City's 30 Rockefeller Plaza. The show featured 250 works by the top artistic and commercial photographers of the day, with a particular focus on advertising and industrial images. In 1935, approximately 125 prints from the NAAI exhibition came to Harvard Business School, which was actively collecting photographs for exhibition and classroom use. "The High Art of Photographic Advertising" revisits the 1934 exhibition-a collection that seventy-five years later survives as a telling chapter in evolving perceptions about photography's artistic, commercial, and cultural significance.
Visit the Exhibit Web Site for more information and selections from the 1934 National Alliance of Art and Industry Photograph Collection, featuring some of the top photographers of the day-including Russell Aikins, Margaret Bourke-White, Nickolas Muray, John Paul Pennebaker, and William Rittase.
Bubbles, Panics & Crashes: A Century of Financial Crises, 1830s - 1930s
Visit the Exhibit Web Site to learn more about the history of financial crises, to find materials in Baker Library Historical Collections that could support further research, and to view some of the items featured in this exhibition.
A Concrete Symbol: The Building of Harvard Business School, 1908 - 1927
Visit the Exhibit Web Site for more information and a selection of the wide array of architectural guidelines, correspondence, early plans, detailed blueprints, elevation drawings, and construction photographs from the Harvard Business School Archives as well as The George F. Baker Trust, Boston Public Library, Harvard University Archives, Harvard University Property Information Resource Center, and the McKim, Mead & White Archives at The New-York Historical Society.
The Human Relations Movement: Harvard Business School and the Hawthorne Experiments, 1924-1933
New Directions: Building Baker Library's Collections
The Human Factor: Introducing the Industrial Life Photograph Collection at Baker Library
The Funny Side of the Street: Introducing The Wall Street Journal Cartoon Collection at Baker Library
Coin and Conscience: Popular Views of Money, Credit and Speculation
Investigating Disruptive Technology: The Emergence of Ring Spinning in the American Textile Industry
Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton