Publishing Industry
Statistics & Analysis
Audit Bureau of Circulations (ABC)
(HBS intranet and Authorized Baker visitors)
Provides audited circulation reports and publishers' statements for newspapers, consumer magazines, and B2B publications.
Book Industry Trends
Book Industry Study Group, Inc., published annually. In print in Baker Library.
Ref. Z477 .B66
Six-year history and five-year projection of publisher/wholesaler book sales, consumer expenditures, and library acquisitions in units and dollars, divided by thirty different market segments.
Book Publishing Industry Net Sales
Association of American Publishers
Includes estimated preliminary book sales growth rates by category for the last decade.
Circulation Trends and Magazine Handbook
Magazine Publishers of America
Statistics on growth, advertising, circulation, and distribution.
Communications Industry Forecast & Report
Veronis Suhler Stevenson, published annually. In print in Baker Library.
Ref. P87 .V471
Five-year history of the financial performance of public companies in communications industries, including book, newspaper, magazine, professional, and education publishing.
Forrester
(Current HBS only)
From the "Browse Research" tab, under the heading, Industry Focus select "Publishing."
Industry Statistics
Newspaper Association of America
Statistics on the newspaper industry; includes advertising, audience, readership and circulation.
MarketResearch.com Academic
Includes reports from Simba on trends in various sectors of the book publishing industry.
Online Publishers Association
OPA provides their own and third-party reports on Internet usage, media consumption, online journalism, politics and advertising.
S&P Industry Surveys
(HBS intranet and Authorized Baker visitors)
Select "Publishing" from the industry drop-down menu.