Baker Library | Bloomberg Center

Marketing Strategies and Channels

Research and Industry Associations and Services

American Marketing Association
Information about publications, a career center including job listings, and a reference center for marketing information.

Business Marketing Association
Resources for B2B marketers and communicators including CareerLink and Learning Place. Provides salary surveys and a monthly journal.

GreenBook: Worldwide Directory of Marketing Research Companies and Services
American Marketing Association, published annually
Ref. HF 5415.2 .G72
Indexed by company name, services provided, market/industry specialization, location, and key personnel.


Baker Library | Bloomberg Center, Harvard Business School, Soldiers Field, Boston, MA 02163, 617-495-6040