• Methods, Models, & Trends
• Practices & Cases
• Market Share/Size
• Marketing Channels
• Research & Industry Associations & Services

Marketing Strategies and Channels

Practices and Cases

This section includes practices and cases on marketing expansion strategies.

Harvard Business School Cases
HBS Faculty and Research
Access to articles on the case method and information on HBS cases.
Tip: Purchase cases at the HBS Publishing site.

Best Practices/Marketing Strategy
American Marketing Association
Tutorials, articles, and Web-casts on marketing strategy.
Tip: Register for free e-mail alerts.

Journal of International Marketing
American Marketing Association, published quarterly
Full text coverage after Jan 2002 issue in Factiva. Type “sc=INL” in the free-text search function.
Covers international marketing practice and theory.

Marketing Intelligence & Planning
MCB University Press, publishes seven issues per year
Focuses on how information gathered by researchers has been processed and translated into action plans. Many articles address marketing mix topics.