Marketing Strategies and Channels
Market Share/Size
Global Market Information Database
Covers 350 markets in 207 countries with quantitative data on consumer lifestyles, retailing, countries, consumer markets and in-depth market analysis reports.
Tip: To find company market share, click “Keyword Search” and then “Companies and Market Share”
Mintel Reports
Provides market and consumer research reports across multiple international markets. Strong in consumer goods and food and beverage industries in American and European countries.
Special Issues
Useful for identifying special issues of industry trade journals that provide outlooks, surveys, and statistical reports. Tip: It is not a full-text database. It is good for identifying sources on small industries' marketing information. Check the HOLLIS Catalog and Factiva to locate the journal you identify in Special Issues.
Sports Business Research Network (SBRNet)
Full-text news and market research. Subjects include sporting goods, distribution channels, consumer demographics, brand share, consumer market size, sporting goods imports, and sports sponsorship.
Market Share Reporter
Gale Research, published annually
Ref. HF5415.3 .M35 in print in Baker Library
U.S. market share data on companies, brands, products, and services.
See Analyst and Research Reports Databases for a list of major analyst report databases available via the Baker Library. Tip: Analyst reports often include useful market data in addition to expert analysis.