• Methods, Models, & Trends
• Practices & Cases
• Market Share/Size
• Marketing Channels
• Research & Industry Associations & Services

Marketing Strategies and Channels

Channels

This section covers selected resources on direct marketing, Internet marketing, non-retail, and small business marketing. For retail and wholesale marketing, see the Retail Guide.

Forrester
(HBS Intranet)
Research and analysis focusing on new media,internet, and more.

BtoB
Crain Communications, published monthly
BtoB's marketers resource guide, business media trends, technology marketers best Practices.

Statistical Fact Book
Direct Marketing Association, published annually
Ref HF5410 .D5 in print in Baker Library
Statistics on buying habits, costs, trends, and environmental concerns in direct response advertising; media (including direct mail, catalog, telephone, and television/electronic shopping); lists/databases; direct marketing management basics and customer service and fulfillment trends; and international marketing.

Super Yellow Pages
Searchable by category, keyword, and geography. Useful in locating non-retail distributors for small businesses.

Trade Shows Worldwide
Gale Research Inc., published annually
Ref T394 .T717
Directory of trade shows, sponsors and organizers, convention facilities, and other service providers.