• Methods, Models, & Trends
• Practices & Cases
• Market Share/Size
• Marketing Channels
• Research & Industry Associations & Services

Marketing Strategies and Channels

Methods, Models, and Trends

This section focuses on studies of marketing management issues, trends, and marketing research methodologies and models.

Journal of Marketing Research (JMR)
American Marketing Association, published quarterly
Full text in Business Source Complete.
Academic journal focused on marketing research-related methods, techniques, and practices

Marketing: An Introduction
Gary Armstrong, Philip Kotler
Pearson/Prentice Hall, 2003
This textbook provides an introduction to marketing fundamentals.

Marketing Research
American Marketing Association, published quarterly
Full text in Business Source Complete.
Geared toward managers of marketing research activities; includes current methodology and issues, management concerns, and the most recent books and software.

Marketing Management
American Marketing Association, published quarterly
Full text in Business Source Complete.
Short articles on hot topics and trends in marketing.

Qualitative Market Research: An International Journal
MCB University Press, published quarterly
National, international, and cross-cultural perspectives of principles and practices in qualitative market research and its applications.