Baker Library | Bloomberg Center

MOBI Vibes

Description: Tool for tracking consumer sentiment as expressed in online social media in seven vertical markets.

The tool creates metrics on the volume, share, sentiment and topic of mass opinions using advanced statistical natural language analysis. The vertical markets currently available are:

  • airlines
  • auto
  • consumer electronics
  • celebrities
  • elections
  • health insurance and healthcare reform
  • TV

Content Type: Industry Information & Statistics

Subject: Automotive Industry, Medicine And Health Care, Industries, Information Technology


  • HBS intranet
  • Authorized Baker visitors

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