MOBI Vibes
Description: Tool for tracking consumer sentiment as expressed in online social media in seven vertical markets.
The tool creates metrics on the volume, share, sentiment and topic of mass opinions using advanced statistical natural language analysis. The vertical markets currently available are:
- airlines
- auto
- consumer electronics
- celebrities
- elections
- health insurance and healthcare reform
- TV
Content Type: Industry Information & Statistics
Subject: Automotive Industry, Medicine And Health Care, Industries, Information Technology
Access:
- HBS intranet
- Authorized Baker visitors
Use of this database implies acceptance of our Copyright and Licensing Restrictions.