MOBI Vibes

Description: Tool for tracking consumer sentiment as expressed in online social media in seven vertical markets.

The tool creates metrics on the volume, share, sentiment and topic of mass opinions using advanced statistical natural language analysis. The vertical markets currently available are:

airlines
auto
consumer electronics
celebrities
elections
health insurance and healthcare reform
TV

Content Type: Industry Information & Statistics

Subject: Automotive Industry, Medicine And Health Care, Industries, Information Technology

Access:

Current HBS faculty, doctoral and MBA students, and staff, with permission.
Account required.

MOBI Vibes is available by account only. HBS affiliates interested in obtaining an account should contact Baker Library Services (617-495-6040), and state your affiliation and research interest.

Users with accounts can go directly to MOBI Vibes.

Use of this database implies acceptance of our Copyright and Licensing Restrictions.