Baker Library | Bloomberg Center

Databases by Subject


American Consumer Culture 1935 - 1965

Market research reports and supporting documents of Ernest Dichter; a consumer analyst and market research pioneer.
  • HU Pin
  • Authorized Baker visitors

SNL Interactive

News data and analysis about the finance and media industries.
  • Current HU faculty, students and staff
  • Individual account required.


Warc is a global advertising database that provides data on aggregate advertising expenditures and media costs, campaign case studies, advertising and marketing journals, thought leadership pieces, company profiles, and marketing conference reports.
  • HBS intranet
  • Authorized Baker visitors
  • Alternate link for use in Baker Library

Baker Library | Bloomberg Center, Harvard Business School, Soldiers Field, Boston, MA 02163, 617-495-6040