Baker Library | Bloomberg Center

Databases by Subject

AdvertisingAccess

American Consumer Culture 1935 - 1965

Market research reports and supporting documents of Ernest Dichter; a consumer analyst and market research pioneer.
  • HU Pin
  • Authorized Baker visitors

SNL Interactive

News data and analysis about the energy, finance and media industries.
  • Current HU faculty, students and staff.
  • Individual account required.

Warc

Warc is a global advertising database that provides data on aggregate advertising expenditures and media costs, campaign case studies, advertising and marketing journals, thought leadership pieces, company profiles, and marketing conference reports.
  • HBS intranet
  • Authorized Baker visitors

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