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Fast Answers

Question: How do I find data on consumer demographics and buying behavior?
Answer:

Global Market Information Database (GMID) (HU PIN and Authorized Baker visitors)
Provides data and market reports.

Forrester (HBS intranet)
Includes consumer surveys, primarily of online buying behavior. Search on "consumer survey."

See the Baker Research Guide, Demographics and Consumer Behavior for additional suggestions.

 

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