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Question: How can I find the advertising expenditures of companies?
Answer:

Ad $ Summary
Check Harvard availability
Ranks advertising expenditures for the top companies across ten different media types and by industry classification.

Advertising Growth Trends
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Ref HF5813 .U6 A73 in Stamps Reading Room
Provides annual advertising and sales data by SIC and company name as well as summaries by company, industry, and industry sector.

Advertising Expenditure Forecasts
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Ref HF5801 .A48 in Stamps Reading Room
Provides summaries of worldwide and regional advertising expenditure and "share of ad spend by medium" from individual countries. Published quarterly.

Advertising Red Books: International Advertisers & Agencies
Check Harvard availability
Ref. HF5804 .A225 in Stamps Reading Room
Lists companies that spend $200,000+ on advertising per year. Each entry contains information on company contacts, products, advertising expenditures, key personnel, and advertising agency. Published annually.

 

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