Faculty Books

John A. Deighton

with Susan Fournier "Consumer Behavior Exercises" in
Understanding consumer behavior / [contributors, Stephen Brown ... [et al.].
Boston: Harvard Business School Pub., c2002.
Harvard Business School Press

with Christopher H. Lovelock, James L. Heskett, W. Earl Sasser, Narakesari Narayandas
Services Marketing: People, Technology, Strategy (4th ed.)
Upper Saddle River, NJ: Prentice Hall, c2001.
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Deighton, John A. and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, Inc., 2001.
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"Frequency Programs in Service Industries," in Handbook of services marketing & management by Teresa A.Swartz and Dawn Iacobucci, editors. Thousand Oaks Calif.
Thousand Oaks Calif.: Sage Publications, 2000.
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Deighton, J.A., "Features of Good Integration: Two Cases and Some Generalizations." In
Integrated communication: synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.
Mahwah, NJ: Lawrence Erlbaum Associates, 1996.
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Deighton, J. A., "Managing Services When the Service Is a Performance." In
Service quality: new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver.
Thousand Oaks, CA: Sage Publications, c1994.
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Deighton, J. A., and Hoch, S. "Teaching Emotion with Drama Advertising." In
Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.
Hillsdale, NJ: L. Erlbaum Associates, 1993.
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McQueen, J., Foley, C., and Deighton, J. A. "Decomposing a Brand's Customer Franchise into Buyer
Types." In
Brand equity & advertising: advertising's role in building strong brands / edited by David A. Aaker, Alexander Biel
Hillsdale, NJ: L. Erlbaum Associates, 1993.
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